Anti-ICE boycott targets Big Tech
By: Jessica Guynn
USA Today
..... In the latest grassroots uprising against the Trump administration's immigration enforcement tactics, a consumer boycott is urging people to resist top technology companies.
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Launched by New York University marketing professor Scott Galloway, "Resist Unsubscribed" calls on consumers to boycott 10 companies - Amazon, Apple, Google, Facebook owner Meta, Microsoft, OpenAI, Netflix, Paramount+, Uber and X - during February. [2026]
..... "The Trump administration doesn't respond to outrage," Galloway, a frequent critic of Big Tech, said in a video promoting the boycott. "It responds to economic signals."
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He called on consumers "to carry out an economic strike the tech CEO can't ignore" by unsubscribing from services offered by these companies, such as Amazon Prime and YouTube, deleting accounts on platforms like Facebook and WhatsApp, and not buying Apple products during February. [2026]
...,, Aggressive immigration enforcement and two deadly shootings have sparked resistance inside technology companies, too, as workers revolt over their industry's powerful leaders currying favor with the administration.
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Hundreds of tech works have singed a pubic petition urging their employers - such as Amazon and Google - to press President Donald Trump on the fatal shooting of Renee Nicole Goo and Alex Pretti by federal agents in Minneapolis. While some have openly criticized the killings, most leaders of the top technology firms have remained quite.
..... Apple CEO Tim Cook came under fire for attending a White House screening of a documentary about first lady Melania Trump on the evening of Pretti's death. Afterward, Cook told employees in an internal memo: "I had a good conversation with the president this week [02/03/2026] where I shared my views, and I appreciate his openness to engaging on issues that matter to us all."
..... Research consistently shows that consumer-led boycotts are difficult to sustain, and shopping habits are hard to break.
..... Most boycotts don't make much of a dent, but some do break through.
..... A pressure campaign accusing Cracker Barrel of bowing to "wokeness" forced the company to scrap plans to spruce up its vintage logo of an overalls-clad old timer leaning against a barrel. Walmart, Ford, Harley-Davidson and tractor Supply also rolled back their diversity, equity and inclusion efforts amid consumer pressure.