Mediterranean food store opens amid growing trend in Wayne
By: Philip DeVencentis
NorthJersey.com
USA Today Network - New Jersey
WAYNE - A new grocery store that specializes in Mediterranean delicacies has opened in the township.
.....
Viva Foods, at the site of a former hair salon at 2252 Hamburg Turnpike, shares an address with an auto-repair shop and a massage parlor.
..... It sells all-natural honeys, assorted pastas, herbal teas, olive oils and pickled vegetables.
..... Many of its products are supplied by European brands that are hard to find at other neighborhood markets. They include Kadino frozen pastries from North Macedonia, Radenska, mineral water from Slovenia and Schogetten bite-size chocolates from Germany. it also stocks dairy items and refrigerator staples.
..... The grocery store posted on its Facebook page that it sells bacon, jumbo eggs and organic milk form Byrne Hollow Farm in Corland, New York.
..... The market is part of an explosion of Middle Eastern establishments now open in Wayne.
..... In a little more than a year, the township welcomed a halal grocery store on Route 23 south and a restaurant serving traditional dishes from that region at Willowbrook Mall. Most recently, dervish Turkish Restaurant opened its second location, connected to a hotel on Route 46 east.
..... Viva Foods also offers fresh loaves of bread delivered from Taskin Bakery & Cafe, a family-owned business on Hazel street in Paterson.
..... The grocery store is open daily from 9 AM. to 8 PM. For the latest information about its merchandise on sale, visit its website at vivafoods.shop .