Michaels acquires Joann's private label brands
By: Mike Snider
USA today
..... Michaels is hoping to sew up the business of customers who frequented the fabric and Craft chain Joann, which had folded all of its stores filing for bankruptcy.
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It has acquired Joann's intellectual property and private label brands - including the Big Twist yarn brands - the craft retailer announced June 5. [2025]
..... Michael will expand its fabric, sewing and yarn assortment by adding more than 600 products including brother and Singer sewing machines, Oliso Smart Irons and needle crafting kits from DMC and Lops & Threads.
..... "This acquisition allows us to better serve both new and existing customers respond to rising demand across categories, and build on our momentum as the destination for creating and celebrating in North America," said Michaels CEO David Boone in a news release.
..... The Joann's acquisition meshes with Michaels' evolving consumer interests. Over the past year, [2024] more customers have been searching on Michaels.com for "fabric" and "sewing," according to the company's announcement.
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Recently, Michaels has increased the fabric assortment in more than 680 of tis stores and plans to do so in 280 additional store this year, [2025] the company said.
..... Marilee in June, [2025] the retailer, which has more than 1,300 stores in 49 states and Canada, said it also was expanding its sewing supplies.
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Also growing: Michaels' yarn assortment - set to increase by 25% this year [2025] to meet shoppers' demands. The retailer will begin offering 60 new Loops & Threads yarns in stores and Online. This summer, [2025] yarn collections from Bernat, Lion Brand and Red Heart will be available.
..... Products from Joann brands will be available in-stores and Online later this year, [2025] according to the company.
..... Joann, which had operated about 800 stores, began closing them after filing for Chapter 11 bankruptcy in January 2025, its second bankruptcy filling in less than a year. The last of the stores closed in late May. [2025]
..... Michaels, which began wooing Joann customers in early May, [2025] has also created a dedicated landing page for those shoppers to make it easier for them to find products and know the latest updates.
..... "We're honored to have the opportunity to welcome Joann customers into our creative community and are committed to delivering the selection, value, and inspiration they are looking for at Michaels," Boone said.